About Eiger:
Eiger Adventure (EIGER) was established in 1989 as a brand that provides equipment and gear for outdoor enthusiasts. Operating under PT Eigerindo MPI, EIGER was born in Indonesia with the aim of becoming a companion and protector for anyone who wants to explore the tropical wilderness, especially in Indonesia. EIGER also aims to promote the name of Indonesia and the quality of Indonesian products on the international stage, particularly in the fashion retail industry.
About the Job:
As the In-App Marketing Officer at EIGER, your primary responsibility is to develop, execute, and optimize Digital marketing strategies to drive customer engagement and increase user retention. You will leverage your expertise in cross-channel customer engagement platforms like Insider and MoEngage to deliver personalized and impactful marketing campaigns. Your role is critical in ensuring that our app users have a seamless and enriching experience, ultimately contributing to EIGER’s growth and success in the digital landscape.
Key Responsibilities:
- Campaign Management: Design, implement, and manage in-app marketing campaigns that align with EIGER’s overall marketing strategy. Ensure campaigns are targeted, personalized, and effective in driving user engagement and conversions.
- Cross-Channel Engagement: Master and utilize cross-channel customer engagement platforms such as Insider and MoEngage to create cohesive and integrated marketing experiences across various touchpoints within the app.
- Customer Segmentation: Analyze user data to identify key customer segments and tailor marketing efforts to meet the unique needs and preferences of each segment. Ensure personalized communication that resonates with the target audience.
- Performance Optimization: Continuously monitor and analyze the performance of in-app marketing campaigns. Use data-driven insights to optimize campaigns, improve user experience, and maximize ROI.
- A/B Testing: Conduct A/B testing to evaluate the effectiveness of different marketing strategies and messages. Implement learnings from tests to refine and enhance future campaigns.
- Collaboration: Work closely with the brand marketing and design teams to ensure that in-app marketing initiatives are aligned with product features and overall brand messaging.
- Reporting: Provide regular reports and updates on the performance of in-app marketing efforts to senior management. Use analytics to demonstrate the impact of campaigns on user engagement, retention, and revenue.
- Innovation: Stay updated with the latest trends and best practices in in-app marketing. Continuously explore new tools, technologies, and strategies to enhance customer engagement and achieve business goals
What you will Need to Succeed :
- Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
- Proven experience in in-app marketing, mobile marketing, or digital marketing.
- Proficiency in cross-channel customer engagement platforms such as Insider, MoEngage, or similar tools.
- Able to use various apps (Excel-Pivot-Macro, Tableau)
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
- Creative thinker with a passion for innovation and improving customer experiences.
- Ability to manage multiple campaigns and projects simultaneously.
- Work from Eigerindo MPI Head Office in Kab. Bandung
Equal Opportunity Employer :
At EIGER, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file.
Visit Us :
- Web : https://eigeradventure.com/
- Instagram : @lifeateigerindo
- Instagram : @eigeradventure
