About Eiger
Eiger Adventure (EIGER) was established in 1989 as a brand that provides equipment and gear for outdoor enthusiasts. Operating under PT Eigerindo MPI, EIGER was born in Indonesia with the aim of becoming a companion and protector for anyone who wants to explore the tropical wilderness, especially in Indonesia. EIGER also aims to promote the name of Indonesia and the quality of Indonesian products on the international stage, particularly in the fashion retail industry.
About the Job:
As Marketing Communication Executive your mission is to develop and execute comprehensive marketing communication strategies that enhance our brand’s global presence and drive engagement across diverse markets. You will be responsible for crafting and delivering consistent and impactful messages that resonate with our target audiences. Your expertise in marketing communications will be instrumental in building our brand and achieving our business objectives on an international scale.
Key Responsibilities:
- Global Communication Strategy: Develop and implement a global marketing communication strategy that aligns with the company’s vision, brand values, and business goals. Ensure consistency in messaging across all markets and platforms.
- Content Creation: Create, edit, and manage high-quality content for various communication channels, including press releases, articles, social media posts, newsletters, and website content. Tailor messages to suit different cultural and market needs while maintaining a cohesive brand voice.
- Campaign Management: Plan and execute global marketing campaigns that effectively promote our products and services. Coordinate with regional teams to ensure the successful localization and execution of campaigns.
- Media Relations: Build and maintain strong relationships with international media outlets and influencers. Develop and distribute press releases and media kits, and manage media inquiries and interviews to enhance our global media presence.
- Digital Communication: Oversee the company’s global digital communication strategy, including social media, email marketing, and online advertising. Monitor and analyze digital metrics to optimize communication efforts and improve engagement.
- Event Coordination: Plan and manage global marketing events, including product launches, trade shows, and promotional events. Ensure that events are well-coordinated and effectively communicate our brand message.
- Brand Consistency: Ensure that all global marketing communications are aligned with the company’s brand guidelines and maintain a consistent brand image. Monitor and enforce brand standards across all communication channels.
- Market Research: Conduct market research to understand the preferences and behaviors of target audiences in different regions. Use insights to inform communication strategies and tailor messages to resonate with specific markets.
What you will Need to Succeed :
- Malaysian citizen/permanent resident
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. A Master’s degree is a plus.
- Proven experience in marketing communication or a similar role, with a minimum of 2 years of relevant experience.
- Strong understanding of international markets and cultural nuances in communication.
- Excellent written and verbal communication skills, with the ability to craft compelling and persuasive messages.
- Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities.
- Fluency in English and multiple languages is a plus.
- Willingness to travel internationally as needed.
Equal Opportunity Employer :
At EIGER, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file.
Visit Us :
- Web : https://eigeradventure.com/
- Instagram : @lifeateigerindo
- Instagram : @eigeradventure
